Books

Playing the Right Cards: How to Successfully Market Your<BR>Small Business or Professional Services
By Mike Coleman, published by Canyon Road Media. Softcover, 96 pages.

At some point, everyone who owns a small business or provides professional services struggles with their marketing. This is usually a result of not having a solid foundation in place that properly supports the business. This book will provide you with a clear, concise overview of marketing that will help you build that foundation.

You will learn how to:

Overcome both the internal and external barriers to marketing your business

Consistently implement strategies that will build your business

Clearly articulate what you do and who you serve

Build strong, long lasting relationships

Differentiate yourself and your services from the competition

Put systems in place to build a better business

Create the proper mindset for running a business

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